LA Bound

Finally back in LA! This post is all about photos because why not share my experience with pictures? Anyway this city is really amazing because even when people tell you about all the stereotypes that live here (you do realize some are true), what is so wonderful about this city is not only the names and famous attractions, but the way in which everyone presents themselves. Once I walked off that plane and took foot in this mesmerizing city I felt this sense of rush in my mind telling me to try to be as fashionable as possible in this city. LA inspires people to look as good as possible making the streets filled with color. Todays’ look was inspired by one of my fashion idols: Chiara Ferragni! Check her out!

(These photos are not specifically focused on the style savvy citizens but rather the scenery and my outfit of the day!)






















Just do it

For the past couple of months I have thought about what my life will be like when I move to Portugal for a trimester abroad and how life there will treat me. At first I worried about my social life and all the friends I would be leaving behind for that period of time while imagining all the horrifying outcomes that could occur. Yet while I swam myself into the beginning of summer I had then realized (while spending momentous time with myself and listening to the reassuring voices of friends) that I shouldn’t be worrying so much. I mean who planed this whole adventure? I did! So why back out? I chose this adventure because I wanted to experience a taste of this vast world and make lifelong memories for the rest of my life. Why should I be so paranoid when really I should have a positive view because it’s not going to be fun if I don’t make it fun?

I guess what i’m trying to pass on to you from this rush in my brain is the fact that if you put yourself up to something that you have become so worried of, think of the good outcome. Make it a good outcome. Be confident in the outcome. Because then you have a better sense of self reassurance and everything just gets better.

P.S: While I was writing this blog I was listening to this song that placed me into a great mood and thought to share it with you to boost your energy!

Hope you enjoy!

Matilde Macieira-Kaufmann


Day on the job

   Today was the most insightful day into my thoughts on the future. I began today by pulling myself out of bed at 7:30 to make myself presentable to the Publisher of the San Francisco Business Times, Mary Huss. Wearing my most sophisticated look I stood in front of the glass doors to this tall building, imagining myself 10 years from now. I could see myself walking up towards my job everyday prepared to hunt down the major prey: breaking news, and in the meantime put a spin on a couple masterpieces of my own. When I walked in the feel of the work space was calm, yet this passion and thrill was lurking in every corner while the smell of freshly printed paper aroused my senses, all at once.

I started off by introducing myself to everyone in the office and right away could here the addicting clicking sound of intellectual fingertips on hungry keyboards. I then experienced all the business sides to being in charge of publishing a newspaper which was to take care and manage all the advertisement in the paper, the events and awards that are created and maintaining this unique presence while on a call to make a deal with another company. Mary Huss has this presence that when you meet her you are automatically intrigued to every word that flows out of her mouth. Even if she was describing a grocery list I would still be mesmerized. Anyway, while eating lunch with Mary and her events director I was having so much fun. They were personally so interesting because they had all this insight on how when writing, the main value people have to maintain is the relationship with their audience. They are the support of everything we do. Without an audience, how could any newspaper be successful? Yet with the help of an audience, writers then become more driven to create their own brand of writing. I just thought that was interesting to share. After my wonderful lunch at the hotel “Le Méridien” in downtown San Francisco, devouring food courteously to feed my famished stomach, I then shadowed the other side of the office known as the Editorial side.

I first shadowed their social media rep and got some insight on how all the reporters and editors really rely on the response of social media to help them see “what’s hot and not”. I also learned that there is this new application that came out called “YO” and apparently after three days of launching the app they have made over a million dollars. Now, you may think this app must be some universal discovery of some sort but your absolutely wrong because this is not the case. This app lets you find friends from your contacts who may also have the app and when you feel like it, you can tap on their name and then sends this little message saying “yo”. Yes. An application worth over a million dollars that does this and that was created in 8 hours.  There’s just a little fact to spice up your afternoon. (Yet even besides my opinions, I am debating wether or not I should download it…)

Back to my adventures…

I then got to experience an editorial group meeting stand up which I thought was very cool. Everyone pitched their ideas for some new articles and topics they were hoping to splurge into, while they then wrote catchy headers on the whiteboard in order to attract readers. I could just imagine myself there throwing out some ideas and being there jotting notes down on some rugged notebook while enjoying the calmness with that sense of thrill lurking in the corner. While I shadowed the rest of the crew I also held center seat to the response of breaking news. All the reporters and editors were following and hunting down the story of the debate of which location the Lucas Museum would be built in. Once they caught the answer and learned that San Francisco had lost the $700 million Lucas Museum to Chicago, everyone rushed quietly and seriously in order to get the job done and send out their breaking news blast as fast as possible so that people would be more interested in the moment. They proof read over every header, sentence and image to make sure they weren’t missing out any detail. I though it was fascinating how in the calmness, even if I wasn’t doing anything in particular, I could feel the rush going through me when people simply whispered the words: Breaking News… These two words had this magical effect on me and drove me to understanding that little passion and thrill that lurked in the corner. After that I did peak into the graphic and visual journaling area where they make graphics to explain certain articles and capture the audience’s attention which I thought was also very interesting.

Today was amazing and I hope to experience this again.

Have a wonderful day,

and will keep you posted!

Matilde Macieira-Kaufmann

(Featured Image: A cover photo designed by the graphic designers at the SF Business Times on their centerpiece about biohacking.)



Summer Playlist

Music is the eye into the soul, makes us move uncontrollably, concentrate, focus on nothing but ourselves, makes us feel good and lifts our spirits. Whenever I’m sad music is there to help me express my feelings while upbeat music makes me feel even happier. Because I love listening to music, I was thinking why not show you a playlist of some of my favorite songs from low-tempo to upbeat:



Houdini-The Foster People

Ready for your love (ft.MNEK)-Gorgon City

Fancy (ft.Charlie XCX)-Iggy Azalea

Girls Chase Boys-Ingrid Michaelson

Hey Doreen-Lucius

The Suburbs-Mr Little Jeans


Unstoppable-OCD:Moosh & Twist

All of you (ft.Betty Who)-Peter Thomas

Problem (ft.Iggy Azalea)-Ariana Grande

Eskimo Boy-Strange Talk

Sun-Two Door Cinema Club



Matilde MK

(Featured Image=Google Images, not mine; searched “Lucius-Hey Doreen”)



My 10 day adventure in Berlin

A couple days ago I had just arrived back from Berlin, Germany!

It was amazing. The streets were filled with rich history, modern graffiti and style savvy citizens. Shnitzel made my tastebuds sing and large warm pretzels greeted me on every corner. Everywhere I stepped foot was filled with an enchanted past that kept me mesmerized and some astonished; it still was the most diverse city I had ever been to. Turkish food was in abundance everywhere, yet it was also my delicious savior from the regular currywurst in a bun. My traveling crew and I visited the Reichstag–a must see, the Bauhaus–a wonderful collection and archive for modern art and architecture, the flee market–a splendid stroll I had taken through the creative past of different items and we visited many other places that struck my heart as well.

A place where everyone should go to once in their lives. A place where all is accepted. A place where I felt I had experienced the world in a glance. A place I will never forget.

Places you should go to and which I have been to:

Cafe: Impala Coffee

Club: Matrix

Mall+Hip area: Alexa Mall and Alexander Platza

Stay (Cheap+really nice): Alex Hotel

Museum: Bauhaus Museum

GO TO: Flee markets all around on sunday

Unique Art Show must see: PING PONG (Featured Image)

Hope one day this can guide you through this beautiful city!

Matilde Macieira-Kaufmann



A little creative writing…

YOU know that feeling when the battle has passed away yet the swords still lay ready for the re-awakening. The little tricks and plays the opposing side does to start a new one, the endless thoughts they hold of their victory and the ways they try to prove it…but the End knows all the answers, and the truth is they could never win. Their battle is forever lost with their enemies yet it still grows within their own. Why can’t they just see that they are wrong, get over it, find new enemies, understand they’ve lost and ruined their reputation. Why can’t they simply surrender for once and just depart from the battle that never was.Depart. DEPART.

Simply go.

I just want you to stop proving everything. Go on. Make new friends. Stop making lies. Stop complaining. I’ve had it. Live your life depending on yourself instead of others. Just leave it all. Leave. LEAVE.

Simply go.

Matilde Macieira-Kaufmann

(Featured Image: An Image of my feet in Berlin, Germany; hope you like it!)


Our Spirits-A page from my legendary Moleskin:

     What we love may never love us back, but what we choose to do with the love we have already, within our souls, is what helps us to love ourselves. Even if we dream a glorious dream, of us meeting the man, the “one”, prince charming who will free us from the cage we entrap ourselves in, afraid to let go of our own innocence and fall into the dangerous waters of love, we have the feeling, a feeling of reality that lurks in the shadows of our dreams. It comes and goes, pushing us back into the soul of our bodies. It’s as if it takes present as a spirit, guiding us from one world to another. Even if your dream doesn’t help you get over the idea of never being loved, we always have that spirit that guides us through our fairytales, pushing us back to the real world maybe to send us a sign that hanging on too much to what we dream, can take us away from the reality of what we love.